Are you currently planning your content and agenda for an upcoming business event? Have you thought about holding a networking session? Here’s why they’re useful:
They break the day up
If your event is going to last for a couple of hours or longer, having the delegates sat in one room while you present to them can get tedious, no matter how good your presentation is! Holding a networking session during the event can allow them to relax and top up their concentration levels.
If a delegate sees an agenda beforehand and no breaks or networking sessions are listed, it may even put them off attending. A brief change of scenery, some refreshments and the opportunity to network with like-minded people is likely to appeal to most of your audience.
Delegates can mix
Those attending your event may well have similar interests, at least in a professional capacity. The organisations they work for may share a similar customer base or they may have similar job roles. Networking sessions are an excellent opportunity for people to swap ideas and share stories regarding the work they’ve been doing. It also gives them chance to discuss their thoughts on the event you’re holding, so get ready to do some eavesdropping!
You can get to know your audience
Networking sessions can also be beneficial for you as the event organiser. So you’ve organised the event, sent out invites electronically but have never met any of your audience before in person. What grabs their attention? Which presenting style should you use to appeal to them? Holding a networking session at the start of your event can be vital to understand the types of personality you will be presenting to. This can then allow you to tweak your presenting style and perhaps even your content accordingly. If it’s an event to drive sales and you have several delegates asking you about a particular product, you will have an advantage before you’ve even started.
Don’t worry too much about how many sessions you include, if your event is over a full day you may even wish to have one in the morning, one during lunch and one to conclude. Here at West Park, we can supply refreshments and provide an environment for comfortable networking sessions.Read The benefits of holding networking sessions during an event…